About Us


The Rose Effect clothing line is a uniquely customized urban streetwear brand which was launched in October 2021 on Sweetest Day, a midwestern holiday. Everyone has a love story, some good and some bad.   Some love stories are just beginning, and some, unfortunately are ending.  However, in every love story, the lesson to be learned is who to give your heart to--and when.  I heard something on social media:
"Broken women know how to love, but not who.  Broken men know who to love, but not how."   The concept for the Rose Effect clothing line is a story of transformation--from heartbreak to restoration.  It is a story of loss and gain, of hopelessness and gratitude, of failure and success.
Our brand is an all-inclusive collection of expression in a new, vibrant explosion in the fashion world:  
  The logo is symbolic of the heart being cracked.  For those of us who have experienced heartbreak, we know that the heart can be broken, but still very much whole.
  The rose symbolizes 'giving a person their roses while they are still here'; Show your partner, friend, or special person that you love them now, not when it's too late.
  The drip of blood is the style of the rose effect showing that life still goes on past that moment of heartbreak.
"Roses are red and love can be true.  Just be careful who you give your heart to."   (join the movement)
---THE ROSE EFFECT